All Posts

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4 Minutes

Automate Sales Prospecting: Leverage AI Bots to Scale Your Processes

Building and cleaning lists for prospecting is one the most challenging parts of a sales rep’s life. In this blog, we will explore the benefits of automating your sales prospecting process using AI and provide tips on how to do it effectively.

Sales

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5 Minutes

Sales Chores vs. Real Selling: How to Maximize Your Time and Effort in B2B Sales?

An average salesperson only spends 15% of the time on actual selling -most of the time goes into mundane chores. In this blog post, we'll delve into how to clear those task lists faster and automate work so we can dedicate more time to selling.

Sales

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13 Minutes

Copy-Paste Syndrome: How do you avoid it in sales?

Many occasionally fall prey to Copy-Paste Syndrome in pursuit of efficiency and speed. A small error might be embarrassing in sales and marketing communications, but significant or chronic mistakes can ruin the client relationship. This blog discusses Copy-Paste Syndrome and how to avoid it across different formats, including automation.

Marketing

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Email Bounce Rates: The Bane of Your Email Marketing

Bad email addresses increase the risk of being blocklisted by the email providers and waste your time and resources on customers who won't receive the message. This blog post emphasizes the significance of email list hygiene and provides actionable tips to enhance the effectiveness of email marketing and sales outreach.

Marketing

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6 Minutes

Leverage Anonymous Website Visitor Identification to Fuel Your Sales Pipeline

B2B marketers often overlook the potential of their website as a crucial touchpoint for buyers. With a low conversion rate of 1-5%, most website visitors go unnoticed. In this blog, see how you can uncover anonymous traffic by utilizing IP-based deanonymization and increase conversion rates by identifying visiting companies, matching them with ICP, and implementing targeted outreach campaigns.

Sales

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7 Minutes

Unlocking Successful B2B Lead Generation on LinkedIn: A Comprehensive Guide

LinkedIn is a powerful B2B lead generation tool, offering extensive reach and up-to-date profile information. Accurately targeting suitable leads, crafting relevant messages, and engaging them effectively can increase your success rate. While there's no one-size-fits-all approach, this blog post outlines the critical steps for B2B lead generation on LinkedIn.

Sales

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7 Minutes

B2B Lead Generation - Why a Shorter Cold List is Hotter Commodity

In the demanding B2B lead generation world, where waiting for qualified leads can be as excruciating as waiting for the coffee to filter through, Plena offers a solution to streamline the process. With Plena's efficient contact filtering, marketers can quickly validate and filter their contacts, ensuring they engage with active buyers genuinely interested in their offerings.