Marketing

Blog Posts

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Email Bounce Rates: The Bane of Your Email Marketing

Bad email addresses increase the risk of being blocklisted by the email providers and waste your time and resources on customers who won't receive the message. This blog post emphasizes the significance of email list hygiene and provides actionable tips to enhance the effectiveness of email marketing and sales outreach.

Marketing

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6 Minutes

Leverage Anonymous Website Visitor Identification to Fuel Your Sales Pipeline

B2B marketers often overlook the potential of their website as a crucial touchpoint for buyers. With a low conversion rate of 1-5%, most website visitors go unnoticed. In this blog, see how you can uncover anonymous traffic by utilizing IP-based deanonymization and increase conversion rates by identifying visiting companies, matching them with ICP, and implementing targeted outreach campaigns.